Let me get this out of the way: this title is a little clickbait. I didn't get a call from some VC partner inviting me to a deal. Nobody slid into my DMs with a hot tip. I found the opportunity on a crowdfunding platform called StartEngine, sitting in my dorm room, probably in sweatpants, definitely procrastinating on something else.
But technically? I became a private investor in a real company at 21 years old. And the story of how I got there is actually kind of interesting — at least to me.
It started with the cars.
If you've spent any time in West LA, you've probably seen them — these clean, blacked-out SUVs with "Alto" on the side, pulling up to restaurants and hotels. For a while I just assumed it was Uber for people who wanted a nicer experience. A pre-climatized car, a professional driver, none of that weird air freshener energy you sometimes get in a Lyft.
But I kept noticing them. They were everywhere. And at some point, I stopped assuming and started Googling.
Here's the thing about venture capital when you're 21: it's fascinating to read about and basically impossible to participate in. It's one of those industries that's notorious for being a closed club. You need connections, capital, a track record — or ideally, all three. I had none of those things. What I had was a meager savings account and an obsessive interest in how companies get built.
So when I stumbled across StartEngine — a platform that lets regular people invest in private companies through equity crowdfunding — it felt like someone had left a side door open. Not the main entrance, sure. But a door.
And Alto was on there.
The more I dug in, the more the thesis made sense to me. Uber and Lyft had solved the logistics of rideshare but left the experience itself pretty inconsistent. You never know what you're getting — the car, the driver, the vibe. Alto owned their vehicles, employed their drivers as W-2 employees, and controlled the whole experience end to end. It was a fundamentally different model.
Was I a seasoned investor making a calculated move? No. I was a 21-year-old who kept seeing the cars around LA and thought, "yeah, that makes sense." Sometimes that's all it is.
I invested a small amount. Like, genuinely small. The kind of money where if it all went to zero, I'd be bummed but not in trouble. That part was important.
Then came the waiting. And the silence.
One thing nobody tells you about investing in a private company at the early stage: communication is not great. I'm not going to sugarcoat it — Alto has been pretty vague with investors. I've never gotten a proper brief about the company's performance. No quarterly updates hitting my inbox, no investor calls. You put your money in and then you just... wait. Check the news occasionally. Hope for the best.
There were moments where I honestly thought they were done. The rideshare space is brutal. Companies burn cash. The macro environment in 2024 was weird. I'd be lying if I said I never thought "man, I just want my money back."
But that's kind of the deal with this stuff. You're not day-trading. You're not checking a ticker. You made a bet, and now you sit with it. It's uncomfortable in a way that stock investing isn't — because there's no exit button. Your money is locked up, and the only thing you can do is trust the thesis that made you invest in the first place.
And then, honestly? Things got kind of exciting.
Sometime in 2025, Alto announced a partnership with Uber. Not just any partnership — Uber became a distribution partner and a strategic investor. Alto vehicles and their W-2 drivers now operate on the Uber platform through Uber Black, Uber XL, and even UberTeen in Los Angeles and Miami. They transitioned to an all-electric fleet of over 1,000 EVs. They built out charging depots, maintenance infrastructure, the whole thing.
The company I found on a crowdfunding site in my dorm room is now partnered with the biggest rideshare platform on the planet. I'm not going to pretend I predicted that. But I'm not going to pretend it doesn't feel good either.
I actually got to ride in one, by the way. As an investor, you get a discount. The car was clean, the driver was friendly and professional, and the whole experience was just... smooth. Exactly what they promised. It's one thing to invest in a thesis on paper. It's another to sit in the backseat and feel it working.
So here's what I actually took away from this whole experience:
- You don't need permission to start. The VC world might be a closed club, but the edges of that world are more open than you think. Platforms like StartEngine exist. You just have to look.
- Only invest what you can lose. I mean this literally. If the number you're putting in would hurt you financially if it vanished overnight, it's too much. The peace of mind is worth more than any potential return.
- Pay attention to the world around you. My whole thesis started from noticing cars in West LA. Not from a spreadsheet. Not from a pitch deck. Just paying attention.
- Patience is the actual skill. The investing part took five minutes. The waiting part has taken years. And that's where the real challenge is — sitting with uncertainty and not panicking.
- Expect radio silence. Early-stage companies are building. They're not always going to hold your hand through it. If you need constant updates to feel okay about your investment, private markets might not be for you.
Look — I'm 24. I'm not pretending to be Warren Buffett. I made one small investment from my dorm room and got a little lucky that the company turned out to be legit. But I think there's something valuable in the act itself — in deciding to stop watching from the sidelines and actually put some skin in the game, even if it's a tiny amount.
If nothing else, it taught me that you don't need to wait for someone to hand you an opportunity. Sometimes the opportunity is just sitting there on a website, waiting for someone curious enough to take a look.
I was curious enough. That's the whole story.